Solestial: Solar Energy for Space
Solestial is a start up in the space-tech sector, producing cutting-edge silicon solar panels. They needed a web refresh that would effectively showcase their credibility, mission, and innovative products to potential investors, partners, and a wider audience.
My Role
UX/UI Designer
Agency / Team
CMYK
Sr. Designer, Project Manager, Design Director, Development Team
Timeline
~4 months
Dec 2023 — Apr 2024
Project Scope
Website Design, Iconography
Project Brief
The redesigned website needed to showcase Solestial’s products, their achievements, and company purpose to attract commercial attention and encourage investment in the company.
Key Objectives
Capture leads through a contact form, increase website traffic, and reduce bounce rate.
Improve user experience and navigation.
Effectively represent Solestial’s mission, products, and brand identity while incorporating animation.
Placing Solestial’s products front and center.
Utilizing solar product renders, we designed an interactive homepage experience that not only engages users but also effectively delivers relevant product information while enticing audiences to learn more.
Their team wanted to improve user engagement to increase time spent on the site and reduce bounce rates.
Showcasing Solestial’s product specifications and details.
Our design effectively highlights the technical specifications of each solar product, ensuring that complex details are presented in a clear, concise, and visually compelling way. By structuring the information in an approachable format, we make it easy for users to understand.
Building on the client's existing design direction, I created a series of custom icons to represent each product specification. These icons complemented the product details, making the information more visually engaging and easier to understand.
A persistent contact button that seamlessly directs users to a contact form, optimizing lead capture for the company.
One of Solestial’s goals was to capture leads through an effective contact form. By integrating the button directly into the main navigation, we ensured it was easily accessible. This solution encourages lead generation and drives conversions more efficiently.
Building credibility with statistics, achievements, and company culture.
To build trust and establish authority, we highlighted Solestial’s core team members, showcasing their expertise and roles within the company. We also integrated key statistics, such as project success metrics, and overall industry impact, to further validate Solestial’s credibility. These elements work together to communicate the brand’s reliability and excellence in the field.
The Outcome
My team and I successfully launched Solestial’s website, meeting their goal of showcasing their products and mission effectively to their target audience.
Key Takeaways & Impact
Interactive elements should enhance design, not take away: The micro-animations and transitions I created add interactivity while simultaneously guiding and informing the user.
Ensuring scalability: The solutions implemented are designed to adapt as Solestial grows, ensuring long-term usability and impact.
Icons and data-driven insights are key: Utilizing this to show industry impact and customer satisfaction, which contributed to informed decision-making throughout the project.
